We are currently seeking an experienced and results-driven Performance Marketing Manager with Forex Experience to join our growing marketing team. In this role, you will be responsible for developing and executing performance marketing strategies that drive customer acquisition, engagement, and growth. This is an exciting opportunity for a marketing professional with a proven track record of success in Google Ads, Google Analytics, and other performance marketing channels.
Responsibilities:
- Develop and implement performance marketing strategies focused on customer acquisition, engagement, and revenue growth
- Manage and optimize Google Ads campaigns, including search, display, video, and campaigns, to maximize ROI and achieve KPIs
- Utilize Google Analytics and other data analysis tools to track and analyze campaign performance, making data-driven recommendations for improvements
- Oversee and optimize PPC and programmatic advertising campaigns across various channels
- Collaborate with the marketing team to align performance marketing initiatives with overall marketing objectives and strategies
- Stay up-to-date on the latest Google Ads features, PPC, programmatic advertising best practices, and industry trends to ensure our campaigns remain competitive and effective
- Manage budgets and allocate resources effectively to achieve performance marketing goals
- Identify and leverage opportunities for collaboration with partners, influencers, and other channels to expand our reach and drive growth
- Bachelor's degree in Marketing, Business, or a related field
- Experience in the financial services industry, particularly Forex/FX and Crypto markets, is a must
- A minimum of 5 years of experience in performance marketing, with a focus on Google Ads, Google Analytics, PPC, and programmatic advertising
- Google Ads and Google Analytics certifications are strongly preferred
- Excellent analytical and data-driven decision-making skills
- Strong communication and presentation skills, with the ability to convey complex information clearly and effectively
- Ability to work collaboratively within a team and independently with minimal supervision
- Proven track record of managing and optimizing Google Ads campaigns, PPC, and programmatic advertising to achieve KPIs and drive growth
- Expertise in Google Analytics and other performance marketing analytics tools
- Familiarity with other performance marketing channels, such as Facebook Ads, is a plus
It's an office and phone centre job from Monday to Friday
Working time: 09:00 a.m. to 6:00 p.m Cyprus time
Send your updated CV (In English only) to apply@jobsolutions.me with the name of the vacancy in the subject.
The selected candidates will be part of a fun, dynamic, and professional team. We want to give everyone who works hard a chance to succeed!
